Creative Brief

  • The creative brief is an important part of the web design process. This allows us to be clear on your requirements and what you'd like to achieve online. Please fill out as many fields as you can, but no sweat if some are not relevant, just skip them.
  • when they visit your website? ( Call to action) Example: Call, Sign up for your mailing list, enquire via a contact form, download a special report?
  • Unique Selling Prospect/Guarantees: Does The Business have a U.S.P.? What is so unique about your business product? Include a copy of your purpose, vision, mission statements etc. here:
  • Who is your major competition in the market – why? What is their website address? What do you like and dislike about their sites?
  • What other brands does your target market currently interact with?
  • Does The Business have a style guide or corporate identity that lists your company’s colours and fonts? Please attach or describe below:
  • Do you have any words you would like to appear in the design, Phone Number, Slogan Etc?
  • Do you have any example websites that you like certain components of? List them here:
  • What items would you like on the navigation menu ? eg home, about, products, service spares, contact, newsletter
  • List any social networking pages you would like us to include in the design of your site, like twitter.com or facebook.com.
  • Additional Forms: What additional forms do you need on your site, and what information would you like to collect for each form?